Latest Book Edition by Dr. Bernardo Villegas Launched

By Carlo Cabrera, UA&P Corporate Communications Office

The Center for Research and Communication launched the latest edition of The Book of Virtues and Values by Dr. Bernardo Villegas, on August 14, 2015 at UA&P. Like the previous edition, the book emphasizes that good values can only come from the hard and persevering work of individuals who are struggling to live both human and supernatural virtues.

Francis Estrada-RIn his foreword to the fourth edition, Asian Institute of Management former President Francis Estrada wrote that The Book of Virtues and Values “offers food for thought and action to anyone who wants to live a full and ‘purpose-driven’ life.”

VV 4th Ed Mont_2

Guests at the book launch

“The author offers a description of the Filipino—his strengths and weaknesses—as he knows them. He speaks of the Filipino’s many endearing strengths and, most importantly, makes a forthright assessment of his weaknesses,” Estrada wrote. “But he does not end there. What is, in my opinion, the book’s biggest contribution to Philippine Society is that it offers a roadmap and tool kit to live a meaningful, productive and compassionate life.”

Click on the video below for Dr. Villegas’ speech at the launch:

The Launch of
The Book of Virtues and Values 4th Edition
August 14, 2015 | 6:00 p.m.
Dining Hall, University of Asia and the Pacific
Pearl Drive, Ortigas Center, Pasig City



Welcome Remarks
Peter L. U, Ph.D.
Dean, UA&P School of Economics

Mr. Francis G. Estrada
Chairman, Institute of Corporate Directors

Author’s Remarks
Bernardo M. Villegas, Ph.D.
Director for Research
Center for Research and Communication

Cocktails and Book Signing

Ms. Alonica Salazar
Master of Ceremonies